BENEFITS

 
 
50M visits
165 Centres
83% by car
5720 panels

We have a portfolio of 165 shopping centres in the UK and over 90 in Ireland. Currently the largest provider of any advertising format in shopping centres.

Working with all major landlords, Rebel Outdoor has a penetration of more shopping centres in UK than any other contractor and is the first choice for advertisers wishing to reach the lucrative shopping mall audience.

Rebel Outdoor UK launched following the success of the Irish business which is in existence since 1999. We’re committed to providing shopping centres with high quality, resilient and functional mall furniture thereby giving advertisers the opportunity to target shopping malls effectively.

We currently have MallBox in 165 shopping centres in the UK and over 90 locations in Ireland, making us the largest contractor of mall media with unrivalled coverage in this environment.

 

David Walsh

Chairman Rebel Outdoor


Michelle Tormey

Managing Director Ireland


John O’Leary

Head of Media Sales Ireland


Pat De Ferreira

Head of Operations Ireland


 

TESTIMONIALS

 
  • Having used Mallbox for the first time in June 2016, we extended the reach of out TV campaign, particularly amongs our hard to raeach audience of 15-24 year old males, by being positioned close to where they hang out with their friends and close to the point of purchase, which ultimately helped drive sales of Chicago Town Takeway. In 2017, the MallBox Totem innovation proved particularly effective in supporting two new product launches which were very impactful in attracting customer attention and drove specific messaging. The team at Rebel Outdoor worked closely with us in securing key front of store locations which supported our shopper marketing activity and successful sales results.

    Author image
    • Jennifer Coffey
    • Marketing Manager, Dr Oetker
  •   We were delighted to work with Rebel Outdoor to drive awareness of our Maxol/Aware Christmas Coffee Cup campaign, and donated 10c to Aware for every hot drink purchased in our 115 company owned service stations across the island of Ireland during the month of November and December 2017.  AWARE has been our charity partner since June 2016 and Rebel Outdoor kindly donated MallBox panels throughout the course of the campaign.  We wanted to drive awareness and achieve reach quickly with our target audience and MallBox was a perfect and effective format to achieve this.    

    Author image
    • Caroline Burton
    • Head of Marketing, The Maxol Group
  • We have used MallBox extensively for our brands in 2016 to augment our digital activity and for some brands, as standalone support.  In both cases, our poster recall figures have been really impressive. We target a range of age groups from HKWK to 45-54 year olds – with Rebel Outdoor we are not only reaching our target audience in the purchasing frame of mind in the retail environment, we are giving store support to the pharmacy and multiple networks too.              

    Author image
    • Andrea Fleming
    • Brand Manager, Valeo
See all
  • Having used Mallbox for the first time in June 2016, we extended the reach of out TV campaign, particularly amongs our hard to raeach audience of 15-24 year old males, by being positioned close to where they hang out with their friends and close to the point of purchase, which ultimately helped drive sales of Chicago Town Takeway. In 2017, the MallBox Totem innovation proved particularly effective in supporting two new product launches which were very impactful in attracting customer attention and drove specific messaging. The team at Rebel Outdoor worked closely with us in securing key front of store locations which supported our shopper marketing activity and successful sales results.

    Author image
    • Jennifer Coffey
    • Marketing Manager, Dr Oetker
  •   We were delighted to work with Rebel Outdoor to drive awareness of our Maxol/Aware Christmas Coffee Cup campaign, and donated 10c to Aware for every hot drink purchased in our 115 company owned service stations across the island of Ireland during the month of November and December 2017.  AWARE has been our charity partner since June 2016 and Rebel Outdoor kindly donated MallBox panels throughout the course of the campaign.  We wanted to drive awareness and achieve reach quickly with our target audience and MallBox was a perfect and effective format to achieve this.    

    Author image
    • Caroline Burton
    • Head of Marketing, The Maxol Group
  • We have used MallBox extensively for our brands in 2016 to augment our digital activity and for some brands, as standalone support.  In both cases, our poster recall figures have been really impressive. We target a range of age groups from HKWK to 45-54 year olds – with Rebel Outdoor we are not only reaching our target audience in the purchasing frame of mind in the retail environment, we are giving store support to the pharmacy and multiple networks too.              

    Author image
    • Andrea Fleming
    • Brand Manager, Valeo
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SOME OF OUR CLIENTS

Dr Oetker
Valeo Foods
Eir
Burger King
Maxol
7up
Suntory Ribena
Warner
Skoda
National Lottery
Disney
Carphone
Paramount
McDonalds

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